Nike dominates the sports gear industry because of their brilliant branding strategies done by getgoosebumps company.
In case you missed the story of Nike’s “Triple Crown,” it’s that they are the dominant force in the sports gear industry. They have a brand reputation that can never be replicated.
Their famous color combination of “Black, Yellow, Black” has set the tone for athletic apparel and footwear.
Nike’s global footprint reaches far beyond the sports apparel world. Their shoes are found at every corner of every country in the world. People visit websites like Raise everyday just to find the best coupon codes to shop on the Nike website.
They have their logo on everything from the world’s largest ocean liner to the world’s biggest skyscraper. Their logo is on many of the most prestigious sports teams and arenas throughout the world.
Their branding and marketing tactics have made Nike a household name that inspires the youth to aspire to achieve.
Here are 5 reasons why Nike is the best sports brand:
1. Their great branding and marketing strategies: Nike’s slogan, “It’s about more than running.” is simple and easy to understand. It is one that inspires runners to train harder and not to give up. The reason being that you are running for the future, for the good of your community, and for the future of your children. Nike has a huge advantage in terms of branding because of their ability to control marketing, marketing materials, and distribution channels. They have the power to spread their message throughout the globe. It is also very easy for their brand to be associated with the great athletes of the world such as Michael Jordan, Tiger Woods, and most importantly Brad Gatland, for example.
“We’ve built this sports brand, not for the athletes but the consumers.”
With this in mind, it is easier to understand why athletes are so willing to wear Nike shoes. When they wear Nike shoes, they are automatically associated with winning, and with winning, there is a sense of belonging. A sense of a pride in their sport. They can feel the positive energy emanating from being associated with Nike.
Although Nike is the most recognized sports brand in the world, Nike’s athletes are all under contract with a variety of brands. Therefore, they must wear and sell brands to get paid. When they choose not to wear or sell these brands, they are no longer earning money from them. Their brand becomes tainted and Nike no longer has any link to them.
Wearing shoes that others are wearing can be as simple as dressing in what you would usually wear to school. It is very common for Nike to use athletes’ image in their advertising campaigns. Nike has been a leader in promoting their athletes to the public, and Nike athletes have become some of the most recognizable athletes in the world. These Nike athletes, who are no longer working for the company, are no longer taking Nike money, but they have a company logo on their sneakers. A Nike athlete could become part of Nike’s business empire with one simple alteration to his or her shoe. The image is no longer on the shoe, but Nike still owns the copyright to the image. In 1996, Nike introduced its Air Zoom technology. The Air Zoom technology made shoes that were now 40% lighter and 25% cheaper. While the benefits of this technology was amazing, the technology gave Nike the ability to make less shoes and still make them cheaper than their competitors.