
Baylor’s 19-Year Streak in AP Women’s College Basketball Rankings Ends
After 19 years and 365 polls, Baylor’s streak in the Associated Press women’s college basketball rankings is over. Ranked since January 5th, 2004 and having spent 21 weeks as the number one team in 2011-12, only Tennessee and UConn have had longer streaks in the history of the poll. Meanwhile, South Carolina has held onto […]

Designer Thom Browne Wins Legal Battle Against Adidas Over Stripes
In a court spat with sportswear behemoth Adidas over the use of distinctive stripes on high-end athletic apparel and accessories, fashion designer Thom Browne prevailed. Adidas had accused Browne of utilizing striped patterns that were too similar to the brand’s signature three stripes, but a jury in a federal court in Manhattan found in favor […]

Under Armour Challenges Nike and Adidas with New CEO Stephanie Linnartz
Under Armour on Wednesday named hotelier Stephanie Linnartz as its new chief executive, banking on her expertise in e-commerce and branding strategy to reinvigorate the apparel maker’s sales. Facing the challenge of weakening demand due to high inflation, Under Armour revised its annual guidance last month and its stock has dropped more than 50% this […]

Ja Morant restores young fan’s faith in humanity with selfless act
In a heartwarming display of sportsmanship, Memphis Grizzlies star guard Ja Morant stepped up to help a young fan in distress. 11-year-old Ellie Hughes, a devoted Grizzlies fan from Forrest City, Arkansas, had her prized basketball, which she had collected signatures from players on for the past six years, stolen during Monday’s game against the […]

The Big 5: Uncovering the Top US Sports Marketing Agencies
Sports marketing is a booming industry in the US, and the number of sports marketing agencies continues to grow. With a variety of different agencies catering to different areas of sports marketing, it can be tough to identify the top ones. To help, we’ve compiled a list of the top US-based sports marketing agencies and […]

Concordia Coach Suspended After Players Hospitalized Following Intense Workout
After five players from the Concordia Cougars Division III basketball team were hospitalized following a high-intensity workout on the 31st of December, the university’s athletic director, Pete Gnan, sent a letter to families stating that the intensity of the practice was a consequence of players breaking curfew while on a late December trip to California. […]

Utah Jazz’s Lauri Markkanen: The All-Star Sleeper?
It is likely that the Utah Jazz will have a representative at the upcoming NBA All-Star Game in Salt Lake City. After the first fan returns, former Arizona star Lauri Markkaken is ranked seventh in the Western Conference amongst front court players. As fan votes make up 50% of the selection process, Markkanen has already […]

NBA Trade Rumors: Five Likely Trade Targets Right Now
The NBA trade deadline is rapidly approaching, and several star players’ names have been swirling around in trade rumors. Here are the top five most likely trade candidates: Bradley Beal: The Washington Wizards’ guard has been linked to a number of teams, including the Philadelphia 76ers, Miami Heat, and Boston Celtics. Beal is a two-time […]

Mavericks Cut Ties with Kemba Walker After Nine Games
On Friday, the Mavericks announced they are waiving guard Kemba Walker after nine games. His salary was set to become guaranteed for the rest of the season the following day, according to ESPN’s Tim MacMahon. Walker was signed in November, but he didn’t make his first appearance with the team until December 10. Through nine […]

The Future of Sports: How Artificial Intelligence is Revolutionizing the Playing Field
The sports world is on the brink of a revolution as artificial intelligence (AI) is set to transform the way athletes and coaches prepare for competition. AI is already being used to enhance coaching strategies, analyze player performance, and develop personalized training programs. AI-driven analytics are being used to give coaches the ability to assess […]

How NBA Teams are Increasing Fan Engagement to Boost Revenues
As the NBA continues to grow in popularity and reach, teams are increasingly looking for ways to engage with their fan bases. With the rise of social media, teams have a variety of ways to reach out to their fans and create a stronger connection that can lead to increased team revenues. The first way […]

The NBA’s Secret Weapon: Unlocking the Power of the +/- Statistic
The NBA has long been known for its top-tier athletes, thrilling games, and strategic coaching. But there’s one tool that has been instrumental in teams’ success, and not many people know about it. It’s called the plus-minus statistic, and it’s a powerful tool that teams use to measure and assess players’ performance. The plus-minus statistic […]