Nike Plans High School Hoops NYC Takeover


New York, NY – NIKE, Inc. through a partnership between Jordan Brand and Nike
Basketball, will host an entire weekend of the top high school basketball talent April 15-17,
2016 throughout New York City.
Tipping off the weekend and celebrating its 15th year, the Jordan Brand Classic,
presented by American Family Insurance, will return to Brooklyn’s Barclays Center on
Friday, April 15th with games showcasing the top boys, girls and International players.
These future stars follow in the footsteps of some of the greatest in the game including
Carmelo Anthony, Chris Paul, Blake Griffin, LeBron James and Kevin Durant. A special
musical performance will also be held following the games. Previous performers have
included Nicki Minaj (2015), Macklemore & Ryan Lewis (2014) and Drake (2013).
Nike’s Elite Youth Basketball League (EYBL) will open its sixth season on Saturday,
April 16th and Sunday, April 17th. Over 40 of the top travel teams from around the country
and Canada will compete. The EYBL will have four regular season sessions around the
country, followed by the EYBL Finals at the Nike Peach Jam in N. Augusta, SC in July.
Dates and locations will be announced in early 2016. EYBL Session #1, New York will be
certified for college coaches to attend and will provide a unique platform for the future
rising stars.
“We are proud to hold our opening session of the EYBL in New York City, an exciting
launch to our season of events,” said Carlton DeBose, Director of Nike’s Elite Youth
Basketball department. “And it is fitting to partner with our friends at Jordan Brand, with
the Jordan Brand Classic as the graduation of high school basketball and the final stop on
the EYBL journey.”
Additional events around the city might be announced at a later date.

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