In a promotion connected to the NCAA Women’s national title game, Moe’s Southwest Grill ended up selling 20,000 $1 burritos to fans of the UConn Huskies after the women’s team won their ninth NCAA national title:
In a “If UConn wins, you win,” promotion, the 17 Moe’s Southwest Grill restaurants in the state lowered the price of burritos as the men’s and women’s teams advanced in the NCAA tournaments.
It is estimated that due to the promotion, Moe’s gave up about $500,000 of sales, but considering they had 20,000 burritos going out the door, there’s a good chance they’ll make that money back pretty quickly if they were able to bring in some new fans.
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