Online Marketing Case Study: Arby’s JrPosted by admin
This is a Sponsored Post written by me on behalf of Arby’s. All opinions are 100% mine.
Sports leagues and teams, especially those leagues where the games rarely appear on television, are always looking for new ways to market. A great case study is Arby’s new campaign, where they ignite interactivity while at the same time promote a new offering. Arby’s has a new campaign where you can Create Your Own Personalized Arby’s Jr., which introduces, or, rather, re-introduces, the Arby’s Jr. Deluxe. Users can “juniorize” themselves by entering in text and creating an online message that will be spoken by an animated “Arby’s Jr.” character, with options for which type of voice to use and even a way to upload their own voice.
Here’s what sports marketers can take from this: Arby’s has a new sandwich they want to promote. By creating an interactive ‘game’ that is fun for users, it hammers the marketing home and creates more than brand awareness. After a few minutes on site, users are more than familiar with specific new menu items that Arby’s is offering.
It also creates a fun familiarity with Arby’s and their new sandwich. Sports marketers could use something like this to promote game schedules or some other aspect of a team with an animated team mascot. Anyone who is looking for a clever way to communicate product (or, perhaps is hungry) should check out Arby’s new promotion.