Armani has been involved with European professional basketball for quite some time, and this week reached an agreement with Euroleague to extend that relationship:
Euroleague Basketball is proud to announce that Giorgio Armani S.P.A., the iconic Italian fashion house, has renewed its global partnership with the Turkish Airlines Euroleague.
The partnership includes deals which integrate with the Euroleague Game of the Week, as well as the Euroleague Final Four properties.
“The whole world recognizes Giorgio Armani S.P.A. as a symbol of excellence in the fashion and cultural fields,” Roser Queralto, Chief Business Development Officer, said. “We at Euroleague Basketball know there is more than Armani’s elegance to admire after having shared in Milan important moments that touched the lives of children and needy people of that community. To have the Armani name associated again with our Final Four and Game of the Week is just an honor.”